True Link taps $35M for financial services tailored for elderly, disabled and recovering consumers

A lot of tech is built on the premise of services that can target the widest or most lucrative pools of users (and they’re a blockbuster when they can do both). But that leaves out a number of consumers, who fall into the margins for all kinds of reasons, be they physical, age, financial or other circumstances. Today, a startup building financial services specifically aimed at three typically marginalised markets — elderly, disabled people and those who are recovering from addiction — is announcing some funding on the back of strong growth of its business, and plans to do more.

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